Jo Mora Carte 1933 Evolution of the Cowboy |
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Sweetheart of the Rodeo Second Variation Copyright 1933 Jo Mora ~ 24" X 31" MINT CONDITION
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Sweetheart of the Rodeo Second Variation Copyright 1933 Jo Mora ~ 24" X 31" GOOD CONDITION
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Levi's Round-up of Cowboy Lore 1960's Variation
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Salinas Rodeo Detail ~ A more valuable variation on the Sweetheart of the Rodeo Poster
Levi's Round-up of Cowboy Lore details
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Jo Mora’s Evolution of the Cowboy original artwork was done in 1936. Cartes were printed from 1933 into the 1950s by Arthur Fay in San Francisco, CA. This image was printed by The Salinas Rodeo, the Beef Council and Levi Strauss. First Variation 1933: The Evolution of the Cowboy
- initally done for the Salinas Rodeo. Other Variation circa 1934 -1939: The Evolution
of the Cowboy - Sweetheart of the Rodeo Second Variation 1941: The Evolution of the
Cowboy - Sweetheart of the Rodeo Third Variation 1950: : Levi's Round-up
of Cowboy Lore Fourth Variation 1960: : Levi's Round-up
of Cowboy Lore 1960s: the Byrds rock group produced and album entitled "Sweetheart of the Rodeo" with Jo Mora's cover image. Third Variation First Printing 1980s: : Jim Meyers
Graphics - Santa Cruz California Third Variation Second Printing 1990s: : Jim Meyers
Graphics - Williams, Oregon |
Rarity Scale 1) Mint Condition Prints 2) Salinas Rodeo - Very few were made 3) Indians of North America - Considerably Fewer Carts of this Print 4) Sweetheart of the Rodeo 5) Sweetheart of the Rodeo Levi Edition 6) Sweetheart of the Rodeo Levi Edition 1960-70
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